We have all been groomed to reply to an email in some fashion. As the years have gone by, email has fast become one of our main choices of communication. People engage with emailsįor a long time now, over 40 years actually, email has been a form of communication. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. This is significant and should come into play when planning any marketing strategy. Reach customers in real-timeĪccording to Litmus, 54% of all emails were opened on a mobile device. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your customers. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Those that have signed up to your email list have already made a commitment to receive these notes. It can give them a feeling that you are thinking of them. Consumers are capable of checking their email when it is convenient for them. Stay in contact with your audienceĮmails have the ability to keep your customers informed. Here are my top 9 reasons on the importance of email marketing and how they can help your business: 1. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?”
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